If you can’t beat ‘em!
I’ve always resisted spamming our website with keywords and instead have tried to keep it ‘honest’ with decent content and, above all, looking good. Having been gazumped by yet another cheap website though in Google’s rankings, I’ve decided that if Google won’t do anything about these sites, then the only way to compete is to play them at their own game. You’ll notice that our main entrance page has changed slightly: the light grey text towards the footer is purely there for the benefit of the search engines. We’ve always ranked extremely well with Yahoo, MSN, AOL and others, but Google is a real battle to maintain a ranking, and it seems that it continues to be the most important of all. Sigh… -AT

